2022/05/21
Types of Virtual‑Studio Productions: Mixed‑Reality Live Broadcast at the Xpeng P7 Launch —‑ How Optical Motion‑Capture Technology Works / Company Updates
In 2020, e‑commerce boomed, ushering in an era of “everything can be sold and everyone can go live”. Celebrities, internet influencers and enterprise leaders stepped into live‑stream sales, including Robin Li, CEO of Baidu, Luo Yonghao, an early‑generation online celebrity, and Dong Mingzhu, Chairperson of Gree Electric. Their participation decentralized the live‑stream industry while triggering fiercer competition and reshaping its competitive landscape.