Recently, the results of the Shanghai Quality Brand Story Competition, hosted by the Shanghai Quality Association, were officially announced. CHINGMU's microfilm Capturing Progress stood out among numerous entries with its authentic storytelling and profound brand connotation, successfully winning the "First Prize in Microfilm" and "Most Creative Award". This honor is a dual recognition of CHINGMU’s technological strength and brand philosophy, and also allows more people to see the quality commitment behind motion capture technology enterprises.

Tell a Good "Quality" Story Through Lenses, Interpret the Brand's Original Aspiration with Technology

As an important platform for showcasing corporate quality culture and conveying brand value, the Shanghai Quality Brand Story Competition attracted more than 100 enterprises from manufacturing, service, and technology industries this year, covering multiple tracks such as microfilm and speech, with extremely fierce competition. The microfilm format, leveraging the appeal of audio-visual integration and the advantage of story-telling narration, transforms abstract "quality standards" into concrete characters and scenarios, allowing the audience to more intuitively feel the warmth and commitment behind the brand.
CHINGMU's entry microfilm Capturing Progress takes real technology service scenarios as the starting point, uses lenses to record the pace of CHINGMU’s product refinement and service advancement, and fully demonstrates the team’s daily focus on details. From supporting embodied intelligence research such as performance evaluation, dexterous hands, and teleoperation, to providing scientific research and technical support for unmanned systems, bionic robots, and underwater applications, and further to offering technical assistance for teaching in fields like film production, dance, and sports, CHINGMU has always adhered to the concept of "improving life with technology" and brought technological progress to customers.

👇 Click to watch the full version of CHINGMU’s microfilm Capturing Progress

CHINGMU Wins Two Awards at Shanghai Quality Brand Story Competition: Redefining New Heights of Motion Capture Technology with Innovation

In the 2025 Shanghai Quality Brand Story Competition, CHINGMU won two prestigious honors—First Prize and Most Creative Award—with its microfilm Capturing Progress. Other First Prize winners included leading enterprises from various industries, such as Shanghai Metro No.3 Operation Co., Ltd., Shanghai Nuclear Engineering Research & Design Institute Co., Ltd., Shanghai Aerospace Equipment Manufacturing General Factory Co., Ltd., China Eastern Airlines Co., Ltd., and Hengyuanxiang (Group) Co., Ltd. Being listed alongside these well-established and reputable brands in the First Prize roster is not only a recognition of CHINGMU’s continuous breakthroughs and innovative capabilities in the motion capture technology field, but also a testament to its outstanding standards in brand building and quality control. Growing from a small team of 7 to a benchmark in the motion capture industry, CHINGMU, like many other award-winning brands, has always adhered to quality and driven development through innovation. This award is a powerful testament to this commitment and striving spirit.

Group photo of Zeng Ting (middle), Marketing Director of CHINGMU, at the award ceremony

From "Following" to "Leading": Hardcore Breakthroughs in Core Technologies

The core competitiveness of motion capture technology lies in "precision" and "independent control". CHINGMU has redefined industry standards with two key breakthroughs:

• Leap in high precision, empowering refined capture: From the 300,000-pixel early products to the 26-megapixel K26, a new-generation high-end motion capture camera, CHINGMU has achieved sub-millimeter-level motion reproduction in capture precision, providing accurate data support for scenarios such as film animation and scientific research training.

• 100% domestically developed, breaking technological monopoly: CHINGMU has realized full-stack independent R&D from hardware equipment to software systems. This not only frees it from dependence on foreign technologies, but also enables rapid iteration according to industry needs, making Chinese solutions the first choice in the industry.

  
  

Breaking Scene Boundaries: Making Motion Capture Technology "All-Capable"

The ultimate goal of innovation is to take technology out of the laboratory and solve complex real-world problems. Through technological breakthroughs, CHINGMU has expanded motion capture from traditional film scenarios to more "uncharted areas":

• Diversified scenario applications: Overcoming motion capture challenges in different scenarios, from indoor to outdoor, and from land to underwater, enabling motion data collection in multiple scenarios.

• Marker-based & markerless motion capture: Providing two solutions—marker-based and markerless motion capture—based on the wearing requirements of different motion capture equipment, meeting both "high-end R&D" and "convenient application" needs.

• Cross-industry empowerment: From the world’s first table tennis motion analysis system, to cooperation with 90% of China’s 985/211 universities (covering robotics, dexterous hands, teleoperation, UAVs, etc.), and to motion capture live broadcasts for a 10-member virtual idol group, CHINGMU’s service scope has covered diversified scenarios including film, scientific research, sports, and education, allowing "Capturing Progress" to penetrate innovation in more industries.

  
  

Nurturing the Industry with Innovation: From Technology Provider to Ecosystem Co-Builder

In feedback from New World Studio, there is a comment: "CHINGMU’s software is updated regularly, and before each update, CHINGMU’s engineers will go to the shooting site for on-site observation and debugging." This is a microcosm of CHINGMU’s innovation philosophy—technological innovation is not limited to products, but also extends to service-oriented innovation:

• Providing customized solutions for customers’ personalized needs: For example, when cooperating with Original Force, a set of character mapping systems and real-time plug-ins was developed specifically for its scenario needs, improving overall shooting efficiency.

• Responding to industry changes through continuous iteration: From China’s first optical motion capture animation to the virtual shooting of grand scenes in film creation, every technological upgrade of CHINGMU has been synchronized with the industry’s "first" milestones, making it a pioneer in Chinese motion capture application scenarios.

  
  

Capturing Progress, and Creating More Progress

As Zhang Haiwei, Founder and CEO of CHINGMU, said in Capturing Progress: "The progress of science and technology is ultimately for the benefit of humanity." This award is a milestone in CHINGMU’s innovation journey, and more importantly, a new starting point. In the future, CHINGMU will continue to deepen its focus on precision and scenario expansion, enabling motion capture technology to create more possibilities in fields such as human-computer interaction, robot performance evaluation, sports training, and medical rehabilitation, and letting the precision of "Chinese innovation" measure the dimensions of global progress.

Thank you for the support of every partner! Join CHINGMU to capture more moments of progress.

(Attachment: List of First Prize-Winning Enterprises in the 2025 Shanghai Quality Brand Story Competition)