Western Movie Group and CHINGMU have officially entered a strategic partnership to build a digital motion capture studio, accelerating the transformation of China's film industry toward digital and intelligent production. CHINGMU provides a full-chain solution for Western Movie Group, covering infrastructure planning, motion capture, 3D scanning, and post-processing software—supporting virtual production, CG animation, virtual previs, and other filmmaking scenarios, and driving systematic upgrades to film production workflows.
This partnership marks a milestone for the digital development of China's film industry. On one hand, it breaks the industry's long-standing reliance on imported high-end motion capture technology, using domestically developed technology to serve China's film sector—demonstrating the maturity of local mocap companies in core R&D and industry adaptation, and providing a secure, controllable domestic alternative. On the other hand, it establishes a collaborative innovation model between a tech company and a film group, upgrading mocap from a standalone tool to a full-process creative enablement platform, shifting filmmaking from traditional experience-driven to modern data-driven approaches, and setting a benchmark for deep integration of technology and industry.
