CHINGMU provided motion capture technology support for Naisi — Mengniu's first virtual employee. Unlike conventional virtual figures that lean toward a modern, fashion-forward aesthetic, Naisi carries a distinctly rich cultural character rooted in Chinese heritage, captivating audiences from her very first appearance. The creation of Naisi not only reduced marketing costs for the brand, but also gave the brand identity a fresher, more youthful energy that resonates more closely with its target consumer.