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2026-04-27

Nike | Full-Stack Technology Powers Hyper-Realistic Digital Human Brand Content

Nike
Digital Humans
VTubers

In the digital human sequences of Nike's brand promotional film, CHINGMU's proprietary MC Series optical motion capture system precisely captured real-time changes in human movement, finger detail, and facial expression — combined with leading engine technology for digital model reconstruction and virtual driving. The system performed with distinction in complex multi-performer scenarios, producing more realistic and fluid digital human movement across basketball, dribbling, shooting, dancing, and spinning sequences — maintaining clean separation between multiple digital human characters even during physical contact, eliminating model intersection artifacts entirely.

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