CHINGMU & Xi'an Film: Jointly Build China's Film/TV Digital Era

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2025 Oct. 28

In the art of filmmaking, when characters’ movements are as fluid as clouds and water, digital humans’ expressions are delicate and vivid, and virtual production integrates seamlessly with real scenes, it is inseparable from the strong support of motion capture technology.

Currently, China’s film and television industry is accelerating its transformation towards digitalization and intelligence, with technological innovation becoming the core driving force for industrial breakthroughs and upgrades. Against this backdrop, on October 22, CHINGMU officially entered into a strategic partnership with Xi'an Film Group, which carries the profound cultural heritage of China’s western cinema. 

This powerful alliance between technology and film, linked by high-precision optical motion capture technology, not only injects core momentum into Xi'an Film Group’s digital upgrading but also marks a key step in China’s film and television industry’s digital transformation—realizing the landing of high and new technologies in the industry and empowering creative upgrading.

As China’s first national high-tech enterprise to achieve full-stack independent R&D of optical motion capture, CHINGMU has always focused on the R&D and innovative services of motion capture technology in the digital entertainment field. Relying on its self-developed motion capture system and real-time rendering engine, CHINGMU can accurately capture dynamic data of limbs, expressions, hands, and even complex rigid bodies and soft bodies, helping the film, animation, stage, and other fields achieve efficient production and immersive experiences of "what you see is what you get."

In this cooperation, CHINGMU will provide comprehensive technical support for Xi'an Film Group’s digital motion capture studio, covering film and television creation scenarios such as virtual production, CG animation, and virtual previsualization, and building a full-link technical support from motion data collection to digital asset generation. Taking the industrial opportunity of the 2025 Xi'an International Virtual Reality Film Week, the two parties will jointly explore the content creation and ecological construction of virtual reality films, promote the technological upgrading of links such as virtual character dynamic shaping and immersive interaction, and provide core support for the film week to build a "technology-content-industry" closed loop.

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The cooperation between CHINGMU and Xi'an Film Group has multiple milestone significances for the digital development of China’s film and television industry. On one hand, it breaks the industry status quo where high-end motion capture technology has long relied on imports. The model of serving China’s film and television industry with domestically developed technology fully reflects the maturity of domestic motion capture enterprises in core technology R&D and industrial adaptation capabilities, bringing safe and controllable domestic technical options to the industry. 

On the other hand, this cooperation builds a collaborative innovation model between technology enterprises and film groups, upgrading motion capture technology from a single tool to a full-process creative empowerment system, promoting the transformation of film and television production from traditional experience-driven to modern data-driven, and setting an innovative benchmark for the deep integration of technology and industry.

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As a leading global service provider in the optical motion capture field, CHINGMU has long formed full-process digital solution capabilities covering "scheme design, digital asset production, character shaping, scene construction, motion capture studio rental, performance capture assistance, and data restoration and processing." Currently, its ecological cooperation network has covered domestic leading companies and well-known platforms such as Baidu, Tencent, Huawei, Douyin, Mengniu, Xpeng Motors, and CCTV channels, providing optical motion capture technology support and customized solutions in fields such as virtual production, CG animation, digital humans, and stage art.

The signing with Xi'an Film Group is another important practice of CHINGMU empowering the digitalization of the film and television industry with technology. In the future, the two parties will carry out deeper cooperation in film and television content creation, technology R&D, and other fields, jointly exploring new paths for the digitalization of China’s film and television industry. CHINGMU will also continue to promote the application innovation of optical motion capture technology in the digital entertainment field, helping Chinese film and television works shine more brightly on the global stage.