CHINGMU Vision: Motion Capture Tech Boosts Immersive Cultural Tourism in Beijing-Tianjin-Hebei

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2025 Dec. 22

When millennia-old cultural heritage meets cutting-edge technology, and when the coordinated development of Beijing-Tianjin-Hebei collides with cultural tourism innovation. On December 8th, one of the Beijing-Tianjin-Hebei Media Convergence Series exchange events—the "Immersive Audiovisual Technology Empowering Beijing-Tianjin-Hebei Cultural Tourism Industry Matchmaking Conference"—was successfully held at the xR Cloud Performance Center in the South Central Axis International Culture & Technology Park. As a co-organizer and core technology enterprise, CHINGMU Vision's subsidiary, CHINGMU (Beijing) Visual Technology Co., Ltd., deeply participated in this event, jointly promoting the Beijing-Tianjin-Hebei cultural tourism industry towards immersive, digital, and collaborative development, injecting strong momentum into the high-quality development of regional cultural tourism.

Guided by the Beijing Municipal Radio and Television Bureau, together with the Tianjin Municipal Radio and Television Bureau, the Hebei Provincial Radio and Television Bureau, and the Beijing Fengtai District Party Committee and District Government, this event was guided by the implementation of the State Council's "Implementation Opinions on Accelerating Scenario Cultivation and Opening to Promote Large-Scale Application of New Scenarios." Using technology as a bridge, it aimed to build a cross-regional matchmaking platform deeply integrating policy, industry, and technology.

As a global leader in motion capture, CHINGMU Vision not only jointly established the Beijing-Tianjin-Hebei Audiovisual Technology and Digital Cultural Tourism Innovation Consortium with 19 other units including Beijing Wufang Interconnect Culture Technology Co., Ltd. and Beijing Taiminger Culture and Arts Group Co., Ltd., but also led the formation of the "Short Drama Base Virtual Production Workshop." Furthermore, it signed the "Yangliuqing・Digital Intelligence Short Drama Theater - Virtual Production Co-creation Plan" on-site with the operation team of the Tianjin Yangliuqing Ancient Town scenic area. These initiatives mark a new stage of virtualized and collaborative development for cultural tourism content production in the Beijing-Tianjin-Hebei region.

During the keynote speech session, Liu Xuefei, Deputy General Manager of CHINGMU (Beijing) Visual Technology Co., Ltd., delivered a thematic presentation titled "Technology Empowering Cultural Heritage: Innovative Applications and Future Trends of Motion Capture Technology in Digital Cultural Tourism." He stated that motion capture technology is no longer exclusive to film, television, and gaming; it is gradually becoming a core engine for upgrading cultural tourism experiences and the digital preservation of cultural heritage. Through the CHINGMU high-precision optical motion capture system, traditional performances and intangible cultural heritage skills can achieve "digital immortality." Visitors can transcend time and space to interact with historical figures and immerse themselves in experiencing traditional crafts. This fusion of virtual and reality enhances interactive experiences at scenic spots and theaters, truly realizing "culture you can touch, history you can converse with."

With its high-precision, low-latency optical motion capture technology, CHINGMU Vision has already created numerous industry benchmark cases in the digital entertainment field, continuously promoting the application of new scenarios, which fully validates the powerful empowering value of technology in the integration of culture and tourism. Previously, CHINGMU Vision collaborated with "Eyeview Guizhou" to create a new type of cultural tourism project. Through flexible spatial configuration and immersive technology, it provided visitors with deeply integrated cultural experiences, breaking the traditional one-way, static mode of cultural perception in cultural tourism. Additionally, CHINGMU Vision partnered with Baidu Intelligent Cloud to create the digital human "Liu Sanjie" for Guangxi's cultural tourism. As one of Guangxi's digital cultural symbols, "Liu Sanjie" is not only frequently active at various exhibitions but can also interact with tourists through mini-programs, introducing local customs and products, vividly conveying the charm of Guangxi's culture, and setting a new digital benchmark for the integration of culture and tourism.

This matchmaking conference was not only a deep exchange in the field of immersive audiovisual technology and cultural tourism integration for the Beijing-Tianjin-Hebei region but also a key practice for CHINGMU Vision in fulfilling its corporate mission of "empowering culture with technology and promoting industry through collaboration." In the future, CHINGMU Vision will continue to deepen cooperation with governments, scenic spots, and cultural institutions across Beijing, Tianjin, and Hebei, constantly optimizing motion capture technology and virtual production solutions. It will assist in building a new regional cultural tourism collaborative ecosystem characterized by "resource sharing, content co-creation, and market co-expansion," continuously empowering the high-quality development of the cultural tourism industry in the Beijing-Tianjin-Hebei region and nationwide.