CHINGMU and Henan Film & TV Group Forge Partnership to Build a New XR Film Industry Ecosystem

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2025 Dec. 22

In today’s global wave of digitalization, how to truly bring millennia-old cultural heritage to life in the virtual world has become a core mission at the intersection of culture and technology. On December 10, 2025, the Henan Broadcasting Television XR Film Ecosystem Partners Exchange was successfully held at Henan Radio and Television Station. Shanghai CHINGMU Technology Co., Ltd. (CHINGMU), as a key invited enterprise, participated in the event. Through on-site observation of cutting-edge XR studio spaces and in-depth exchanges with industry partners, the company gained further insights into Henan Broadcasting Television’s strategic layout and industrial practices in the XR field.

At the exchange, CHINGMU officially signed cooperation agreements with Henan Film Production Group and Henan Cultural Film & Television Group, both subsidiaries of Henan Broadcasting Television. Leveraging the "XR Film Industry Ecological Community," the two sides will jointly promote the implementation of the "Encountering Fuxi" project. This collaboration marks a substantial step by CHINGMU and Henan Broadcasting Television in advancing the digital upgrade of China’s film and television industry and the immersive revitalization of cultural IPs. It also highlights their shared vision of using cutting-edge technology to breathe new life into Chinese civilization IPs.

As a global leader in motion capture, CHINGMU will provide comprehensive technical support for "Encountering Fuxi," ranging from motion data capture and digital character creation to content generation and motion capture studio services. Utilizing its self-developed high-precision optical motion capture system and real-time rendering engine, CHINGMU enables sub-millimeter accurate capture of body movements, facial expressions, and props. This "what-you-see-is-what-you-get" technology is key to seamlessly integrating virtual production workflows and creating vivid virtual characters. It will help XR productions like "Encountering Fuxi," which explore grand historical themes, transcend the boundaries between reality and virtuality, accurately restoring the demeanor and expressions of ancient legendary figures. This will create an immersive and emotionally resonant experience for audiences.

With a decade of deep expertise in the digital entertainment field, CHINGMU has developed end-to-end digital solution capabilities covering "solution design, digital asset production, motion capture services, and data processing," serving over 1,000 clients cumulatively. Leveraging its highly personalized and precise technological advantages in virtual simulation and VR large-scale spaces, the company has collaborated on theatrical films such as "Born to Fly" and "One and Only," partnered with StarCore Park to create China’s first VR theme park, and jointly developed new cultural tourism projects with Yanjie Guizhou. It has also participated deeply in drafting the group standard "Guidelines for Building Virtual Simulation Training Bases for Intelligent Manufacturing," providing key technical specifications to promote industrial standardization.

Making technology warm and culture tangible—CHINGMU is helping profound cultural symbols like "Fuxi" shine with timeless brilliance in the digital intelligence era through every frame of precise data capture and every instance of deep industrial collaboration. Together with industry partners, the company is moving toward a promising future where culture and technology converge.