CHINGMU and Hubei Univ of Education Forge New Heights in Industry-Academia-Research Integration

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2025 Nov. 24

On November 12th, a delegation from Hubei University of Education, including Professor Jin Bo, Dean of the School of Art; Professor Xie Min, Party Branch Secretary and Assistant Dean; and Professor Fu Dan, Director of the Animation Department, visited Shanghai CHINGMU Technology Co., Ltd. (hereinafter referred to as "CHINGMU") and attended a signing ceremony for school-enterprise cooperation. CHINGMU's founder and CEO, Zhang Haiwei, and General Manager of the Education Division, Xu Hang, jointly received the visiting guests. The two parties will deepen cooperation in areas such as the integration of art and technology, disciplinary development, and talent cultivation and placement, jointly promoting collaborative innovation and high-quality development in industry-academia-research.

The signing ceremony was successfully held at CHINGMU's MCP Motion Capture Production Base. This base is one of Shanghai's largest and most advanced professional motion capture studios, equipped with top-tier international motion capture systems and an experienced technical team. It has served numerous large-scale film, gaming, and animation projects, providing a high-standard environment for practical teaching and project incubation for partner institutions.

At the beginning of the ceremony, CHINGMU CEO Zhang Haiwei delivered a welcome speech. He extended a warm welcome to the delegation from Hubei University of Education and emphasized that this collaboration is a significant step for the company in deepening the co-construction of an education ecosystem and strengthening school-enterprise ties. The company will fully leverage its comprehensive advantages in motion capture technology, project practice, and platform resources to support the university's talent cultivation and scientific innovation, aiming to build a high-quality talent incubation system for the industry.

In his speech, Professor Jin Bo, Dean of the School of Art at Hubei University of Education, introduced the school's development overview and talent cultivation philosophy, expressing high expectations for the partnership's future. He stressed the school's strong commitment to this collaboration, hoping to integrate the university's technological (accumulated expertise), human resources, and advanced achievements with the corporate platform to build a collaborative innovation platform integrating scientific research, internships and practical training, and commercialization of results. This aims to foster positive interaction between academic program development and industrial growth, achieving "school-enterprise cooperation and mutual benefit in industry and academia."

Witnessed by all attendees, Hubei University of Education and CHINGMU officially signed the "Cooperation Agreement." Guided by the principles of "complementary advantages, resource sharing, mutual benefit, and common development," the two parties will engage in practical cooperation in areas including joint application for scientific and technological projects, product R&D support, technology transfer, student internships and practical training, faculty exchanges, and employment recommendations. Together, they will explore new sustainable models for industry-academia-research collaboration.

CHINGMU, a leading global brand in motion capture, possesses a decade of commercial technology R&D and practical experience, with a 100% self-developed core technology rate. Currently, the company has provided integrated system solutions combining teaching, training, and competitions to over 300 institutions, including Tsinghua University, Peking University, Shanghai Jiao Tong University, and Communication University of China. Its services cover 90% of China's top-tier "Project 985" and "Project 211" universities. Through co-building practical bases, supporting professional competitions, promoting curriculum co-development, and faculty exchanges, CHINGMU continuously supports universities in disciplinary construction and digital teaching reform, providing systematic support for cultivating high-quality, application-oriented talent and building a sustainable school-enterprise cooperation ecosystem.

Looking ahead, CHINGMU will continue to deepen the integration of technology and education. Joining hands with Hubei University of Education, they will explore new pathways for "Art-Tech Integration and Industry-Education Collaboration," aiming to build an educational technology ecosystem centered around motion capture technology. The company also expects to extend this cooperative model to more universities. Through systematic support services, it will deeply integrate cutting-edge technology into the talent cultivation process, nurturing more versatile talents who "understand art and master technology," thereby contributing to the digital transformation of education and the high-quality development of the industry.