"Exploiting the Benefits of Motion Capture to Promote Advancements and Ingenuity within the Digital

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2024 Oct. 18

In an endeavor to bolster the modernization and development of the eastern powerhouse in Zhangqiu, Jinan, and to propel the new journey of Zhangqiu's digital transformation, the Zhangqiu District Government joined hands with NetEase Hangzhou Research Institute in December 2023 to establish the aforestated NetEase (Jinan) Joint Innovation Center project. Recently, Ma Zhiyong, the Secretary of the Zhangqiu District Committee of Jinan City, Li Qi, the standing committee member and deputy district chief of the Zhangqiu District Committee of Jinan City, along with leaders from the Zhangqiu District Bureau of Industrial Informatization and Technology, graced the NetEase (Jinan) Joint Innovation Center to provide guidance and jointly explore new avenues for the innovative development of the digital economy in Zhangqiu.

During their research process, the leaders meticulously explored the different business divisions of the innovation center and conducted profound dialogues with the resident enterprises. An exhibition recounting the history of digital economic development in Zhangqiu and showcasing the data visualization platform from You Shu was undertaken, along with the promotion of the NetEase product selection center in Jinan and the introduction of the innovative achievements of the enterprises. Secretary Ma highly praised the center for its development of the digital economy and for fostering a vibrant entrepreneurial ambience.

Emphasizing on CHINGMU Vision, its motion capture laboratory drew considerable attention from the attending dignitaries. Upon witnessing a live motion capture performance, they appreciated the lab's precision, low latency, and robust features. The ability to transform the spatial forms of real people, the status of objects, and data related to 3D space, 6DOF data, motion trajectories, into visualizable, storable digital assets not only channels fresh ideas for content creation but also abbreviates the creative cycle, thereby enabling a high-quality efficient creative experience. This finds expansive applications in film and animation, game development, digital humans, virtual simulations, and more.

As an emerging technology, due to its technical advantages and high creative efficiency, motion capture is gradually receiving heightened attention from creative R&D teams. The popular production "Black Myth · Wukong," for instance, relied on mocap technology to sculpt lively characters like 'Person of Fate,' and 'Tiger Pioneer.' Similarly, CHINGMU's motion capture system supported popular animations such as "Mortal Cultivation Biography," "Jian's Thoughts," and "Perfect World," renowned movies like "King of the Sky," "The Water Gate of Changjin Lake," and "Miracle Stupid Kid" and more. Furthermore, in the creation of digital humans and virtual idols, the technique continues to make significant strides towards digital development.

In this tide of innovation-led development, the NetEase (Jinan) Joint Innovation Center, as the engine of regional innovation, persistently aims to foster the deep integration of the digital economy and industry, solidify the dual transformation of the digital industry, and explore the infinite possibilities of the digital economy. Building on NetEase's more than two decades of in-depth exploration and accumulated experience in Internet product R&D and operational model, the center capitalizes on its advantages in cloud computing, big data, AI, online education, consumer upgrade, and entertainment media. It cumulates industry enablement, investment, talent introduction, internet upgrading and other development factors into a comprehensive industrial service platform to share new technologies, create new values, and to stimulate the growth of the digital economy.

Focused on computer vision and AI technology, CHINGMU Vision specializes in R&D, production, sales, and services of 3D intelligent perception and human-computer interaction systems. Utilizing its own mocap advantages, it accomplishes accurate mapping of data between virtual and physical spaces through high-precision positioning and intelligent analysis of human and rigid body movement. Thus, bridging the physical and the digital world and crafting digital twin models in synchrony.

Moving forward, in the development of the digital industry, CHINGMU Vision will persistently and profoundly promote collaboration with various industry bases, innovation centers, and collaborations with universities and businesses, thus promoting digital development and industry upgrading.