On August 23, 2023, the 30th Beijing International Radio, TV & Film Exhibition (BIRTV 2023) grandly kicked off. Under the theme “Integrated Innovation, Forging Ahead into the Future”, the exhibition gathered global audiovisual equipment manufacturers, content providers, system integrators and industry experts. Joining forces with Starlight Film & TV Park, CHINGMU Vision showcased a diverse lineup of XR virtual production technologies, attracting extensive attention from clients and industry peers. The booth was bustling with visitors, who showed keen interest in CHINGMU’s XR virtual technologies and consulted on-site technical staff about relevant questions.

At the exhibition site, CHINGMU Vision and Starlight Film & TV Park built a lifelike shooting scenario empowered by advanced XR virtual production technology. The solution perfectly integrates real shooting footage with virtual scenes, enabling visitors to experience actors’ performances in immersive virtual environments and enjoy an innovative audiovisual experience. Meanwhile, the technology significantly cuts production costs and improves shooting efficiency, unlocking richer creative possibilities for the digital entertainment industry.

The core principle of optical motion capture in XR virtual production lies in the high-precision positioning and tracking of physical cameras via optical cameras. The captured positional data is transmitted to computers for processing and calculation, then combined with real footage of performers and imported into pre-built virtual scene software. Finally, real-time footage of performers interacting within virtual environments is displayed on LED screens.

Accurate tracking and positioning of physical cameras stands as the core technical challenge of XR virtual production systems, and optical motion capture serves as the most effective solution to this challenge. Leveraging the high precision, low latency and multi-camera tracking capabilities of its self-developed optical motion capture system, CHINGMU Vision accurately tracks camera movements during virtual shooting, perfectly restoring spatial perception, perspective effects and dynamic motion of footage to overcome key presentation difficulties.

With the continuous development of the film and television industry in recent years, virtual production has been widely applied in film production, live streaming, exhibitions, variety shows, galas and other scenarios. Up to now, CHINGMU Vision has collaborated with numerous domestic and international visual teams to deliver a host of stunning immersive audiovisual projects.

Moving forward, CHINGMU Vision will continue to cooperate closely with partners including Starlight Film & TV Park. The company will deliver high-quality optical motion capture solutions and professional services to more clients, advance the development and industrial application of XR virtual production technologies, and drive continuous innovation and breakthroughs for the film and television industry.