With the arrival of the digital‑era, digital‑human transformation has become an indispensable development trend for industries and enterprises across all sectors. It covers all aspects of the shift from traditional operation modes to digital frameworks. Advanced technologies can forge closer links between humans and the digital world, improve work efficiency, optimize user experience and unlock new commercial value.

Nowadays, digital‑human journalists empowered by digital transformation are injecting fresh vitality into the media sector. On June 15, the 20th 2023 Zheshang (Investment & Financing) Conference was held in Hangzhou, under the guidance of Zheshang Development Research Institute (Zheshang Think‑tank), Zhejiang Daily Press Group, Zhejiang Federation of Returned Overseas Chinese and Zhejiang Association for Science and Technology, and hosted by Zheshang Magazine and the National Council of Zheshang. Xiaoya, Zhejiang’s first‑ever digital‑human journalist, made its debut at the conference. As the exclusive technical partner responsible for motion‑capture, CHINGMU delivered full‑range motion‑capture support for Xiaoya throughout the event.

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Xiaoya’s impressive appearance was realized with CHINGMU’s self‑developed lightweight optical motion‑capture system. The Prometheus optical motion‑capture system captured and recorded real‑time subtle movements of performers, including body gestures, finger motions and facial expressions. Combined with mainstream game‑engine technology, the data reconstructed and drove the 3D virtual model, delivering a dynamic self‑introduction to on‑site guests.

Moving forward, Xiaoya will keep upgrading and take part in news coverage for the Hangzhou Asian Games and Hangzhou Asian Para‑Games, telling inspiring Zheshang stories to wider audiences.

Rather than simply replacing human journalists, Xiaoya works collaboratively with reporters. The distinctive image of the digital‑human journalist helps media organizations build brand recognition, attract broader audiences and spark continuous innovation within the media industry.

CHINGMU will continue to provide end‑to‑end motion‑capture technical support for Xiaoya during future news reporting assignments.

The transformative significance of digital‑human technology cannot be overlooked. With continuous technological innovation, digital‑humans have been applied in numerous fields and are playing an increasingly vital role in daily life. High‑performance motion‑capture technology forms the solid technical foundation behind every successful digital‑human project.

Leveraging its highly flexible and stable motion‑capture solutions, CHINGMU has deployed digital‑human projects across scenarios such as digital employees, virtual idols, virtual‑idol groups, brand ambassadors and virtual streamers. It has helped over 10,000 domestic and international enterprises strengthen brand recognition and consumer trust, expand interactive marketing scenarios, unlock new commercial opportunities, achieve diversified brand promotion, cut operational costs and mitigate business risks.

△ Selected CHINGMU Digital‑Human Project Cases

Digital transformation carries great strategic importance for enterprises in this digital age. As Academician Pan Yunhe remarked at the conference, “Product innovation has been initiated in numerous cities nationwide. New‑energy‑driven industrial growth can only be achieved when a large number of emerging enterprises and traditional businesses pursue digital and intelligent transformation, and promote industrial upgrading powered by artificial‑intelligence technologies.”

In the future, CHINGMU will continuously upgrade its technologies and services to meet the digital‑transformation demands of enterprises nationwide. It will deliver professional motion‑capture solutions for more industries, and cooperate with brands, enterprises and creators to drive intelligent and digital‑oriented development in marketing.