On July 5, the inaugural China University Science‑and‑Art Innovation and Entrepreneurship Expo (University Innovation‑Expo for short) grandly opened at Qingdao Shibo Huachuang International Industry‑Education Integration Park in Jimo District, Qingdao. The event was co‑hosted by the Organizing Committee of China Good Creativity‑National Digital‑Art Design Competition, Qingdao Jimo Urban Tourism Investment & Development Co., Ltd. and Qingdao Shibo Huachuang Industry‑Education Development Co., Ltd., and co‑undertaken by the Digital‑Image Creativity Committee of China Video Industry Association, Qingdao Daxiang Huachuang Culture & Technology Co., Ltd., and the Art‑Practice Base of Shandong Vocational College of Light Industry.

△ Speech delivered by Zheng Hu, Former Party‑and‑Administration Leader of Shanghai Animation Film Studio, Chairman of Children’s‑Film Committee of China Film Association and Chief Consultant of Qingdao Shibo Huachuang International Industry‑Education Integration Park

△ Wang Zhenhua, Chairman of Qingdao Shibo Huachuang International Industry‑Education Integration Park, delivers a speech at the Joint‑Industry‑College launch ceremony

On July 6, Hu Shihao, Education‑sector Manager of CHINGMU, gave a keynote speech entitled “New Frontiers of Digital Culture: Future‑Oriented Education in Meta‑verse Scenarios”. He shared insights on the development trends of education under the meta‑verse with teachers, students and industry guests on‑site.

Back in May this year, CHINGMU established its wholly‑owned subsidiary, CHINGMU (Qingdao) Vision Technology Co., Ltd., inside Qingdao Shibo Huachuang International Industry‑Education Integration Park, and jointly built a motion‑capture industry‑education training base with the park. The base houses a 500‑square‑meter film‑grade motion‑capture studio and an MR mixed‑reality virtual‑shooting studio. Equipped with 100 high‑performance MC4000 motion‑capture cameras, the capture area supports simultaneous motion‑tracking for more than ten performers and delivers cinema‑level animation‑production capacity.

△ Live demonstration of multi‑performer motion capture

During the expo, CHINGMU’s Motion‑Capture Industry‑Education Training Base drew widespread attention. Visiting teachers and students toured the facility and gained fresh understanding of domestic animation production and MR virtual‑shooting technologies.

△ Park Chairman Wang Zhenhua and Chief Consultant Zheng Hu pay a visit to the CHINGMU exhibition booth

The MR mixed‑reality shooting zone enables virtual‑shooting sessions where digital‑human avatars and real‑life actors appear together inside virtual environments, with real‑time rendering supporting live streamed virtual‑and‑real hybrid broadcasts. Unlike conventional green‑screen workflows, the integrated motion‑capture and green‑screen setup tracks camera positions in real‑time, aligns physical and virtual cameras synchronously, and delivers full 360‑degree immersive MR shooting.

As a leading domestic optical motion‑capture enterprise, CHINGMU’s self‑developed optical tracking systems have been widely adopted by major animation, film and internet companies across China, with a rich portfolio of completed commercial projects. Its film‑and‑animation credits include The Battle at Lake Changjin, One and Only, Born to Fly, Shrouding the Heavens, Perfect World, Battle Through the Heavens, and Nice View. Notable digital‑human projects cover virtual host YAOYAO from Hunan Broadcasting System, Baidu AI‑digital‑human Xijiajia, and Mengniu’s first virtual‑employee Naisi.

△ CHINGMU Film‑Animation & Digital‑Human Project Cases

CHINGMU’s settlement in the Shibo Huachuang Park and its newly‑built motion‑capture industry‑education training base will make domestic animation‑production and MR‑shooting technologies more accessible to university teachers and students nationwide, and provide hands‑on practical‑training opportunities for college learners. Going forward, CHINGMU will continue to collaborate with universities and industry partners to advance the national industry‑education‑integration strategy and contribute to the digital transformation of vocational education.