From June 20 to 24, the 19th China International Cartoon & Animation Festival (CICAF), hosted by the National Radio and Television Administration, China Media Group and the People’s Government of Zhejiang Province, was held in Hangzhou. As China’s largest, most popular and influential professional animation event, the festival themed “City of Animation, City of Asian Games” gathered animation enterprises and enthusiasts worldwide. A total of 567 Chinese and foreign enterprises and institutions, along with 2,305 exhibitors and professionals from 67 countries and regions including the United States, Russia and Japan participated in the event.

During the exhibition, numerous well-known IPs made appearances. Among all booths, CHINGMU stood out prominently. The company showcased its self-developed optical motion capture product series, creating a bustling on-site atmosphere and attracting reporters from CCTV and Zhejiang TV Station for exclusive interviews.

At the CHINGMU booth, staff demonstrated real-time driving for virtual digital humans. The wonderful performances of motion capture actors drew crowds of visitors. In an interview with CCTV, one audience member commented, “Motion capture technology greatly assists martial arts and dance creation, and modern Chinese animation has achieved increasingly sophisticated martial arts scene design.”

In the animation industry, digital humans are widely applied in character modeling and scene creation. Optical motion capture technology accelerates post-production workflows and diversifies creative possibilities for content creators. It delivers high-precision recording and restoration of human movements and facial expressions, breaking the limitations of traditional hand-drawing and live-action imitation, and significantly enhancing the authenticity and expressive power of animation works. Furthermore, the technology empowers virtual idols, virtual streamers and game production, expanding new development boundaries for the digital cultural industry.

The lightweight optical motion capture system demonstrated by CHINGMU features outstanding cost performance, making it the preferred solution for wide-ranging industrial applications. As Wang Kai, Customer Manager of CHINGMU, introduced to Zhejiang TV Station, “This fully self-developed domestic system greatly lowers equipment costs, enabling small and medium-sized enterprises, independent animation studios and virtual streamers to access professional motion capture technology.”

In addition, from 14:00 to 15:00 on June 21 and 22, Bilibili VUP Xia Xiaxia, a long-term cooperative virtual idol of CHINGMU, staged her first offline 3D live performance at the booth. The live show attracted massive on-site audiences, with enthusiastic fans actively participating in interactive games with the virtual idol.

The stunning live effects are supported by CHINGMU’s independently developed core technologies, including high-precision human positioning and calculation, real-time motion retargeting and real-time rendering.

CHINGMU’s optical motion capture equipment accurately captures subtle human movements. It delivers ultra-smooth visuals even for complex multi-character scenes and difficult martial arts animations, effectively eliminating model overlapping and penetration issues.

△ Fighting scenes from A Record of a Mortal’s Journey to Immortality

In animation production, CHINGMU optical motion capture systems effectively improve visual texture, shorten production cycles, boost post-production efficiency and reduce operational costs for animation studios.

CHINGMU has empowered numerous leading domestic animation companies to produce hundreds of top-tier IP animations, including A Record of a Mortal’s Journey to Immortality, Perfect World and Shrouding the Heavens. These well-received works have established CHINGMU as the preferred optical motion capture brand for leading animation studios nationwide.

△ Motion capture shooting footage and behind-the-scenes clips of A Record of a Mortal’s Journey to Immortality

Committed to empowering industrial digital transformation with innovative technologies, CHINGMU builds efficient and convenient digital creation environments for all content creators and industry practitioners. Moving forward, CHINGMU will cooperate with more creators to explore new opportunities in the digital creative industry, boost the prosperous development of China’s animation sector, and fuel the high-quality growth of the digital cultural industry.