On April 19, 2023, the 29th China Content Broadcasting Network Exhibition (CCBN2023) opened, bringing broadcasting‑industry professionals together at Beijing Shougang Exhibition & Convention Center. CHINGMU supported its long‑term deep‑rooted partner Starlight for the exhibition. Their "XR virtual‑production technology and virtual‑digital‑avatar application technology" drew wide attention from clients and industry peers. The booth was packed with visitors in a bustling atmosphere.

XR virtual‑production technology is a new‑generation shooting solution built upon the real‑time‑rendering capacity of computer virtual engines, integrating VR, AR and other virtual technologies. Starlight’s XR solution features ultra‑wide‑view‑angle LED tiled screens, XR virtual expansion support for single‑sided and multi‑sided screen layouts, mechanical and wireless tracking‑and‑capture systems, world‑leading media servers and visual‑effect creation software, flexible movable conductive hoisting systems, and multi‑action full‑spectrum functional lighting systems. Powered by these high‑tech components, it delivers highly‑open virtual‑production solutions capable of generating stunning visual effects for program recording, live streaming, film‑and‑television shooting, variety‑show performances, launch events, training sessions and immersive‑experience scenarios.

Starlight Mobile XR Studio

CHINGMU provided motion‑capture technical support for Starlight. CHINGMU’s optical motion‑capture system is widely deployed in virtual production, XR and virtual‑human projects. Its strengths of high precision, low latency and long‑distance tracking have earned widespread trust and positive feedback from customers.

CHINGMU and Starlight have successfully delivered multiple joint projects, including Migu Metaverse World Cup Concert and CCTV’s China Pride. Both sides will continue their fruitful partnership to bring more outstanding productions to audiences in the future!

Migu Metaverse World Cup Concert

CCTV China Pride