Virtual‑real interaction, pioneering the future.

On the afternoon of April 14, the university‑enterprise exchange conference themed “Virtual‑Real Interaction, Pioneering the Future”, focusing on motion‑capture technology and virtual‑digital‑human applications, successfully concluded at CHINGMU Shanghai Headquarters.

Guided by Shanghai Animation and Cartoon Association, the event was co‑hosted by CHINGMU, Shanghai Film Art Academy and the Animation‑Education Committee of Shanghai Animation and Cartoon Association, and supported by the Yangtze‑River‑Delta Digital‑Art International‑Level Education Alliance, Digital‑Media‑Art Committee of Shanghai Vocational‑Education Association and Shanghai Jinglang Media Culture Co., Ltd.

A number of renowned enterprise representatives and industry experts gathered at the event. Together with university leaders and teachers in attendance, they conducted in‑depth discussions on the current status, driving forces and future trends of industrial development from the perspectives of industrial positioning, technological progress and industry‑oriented applications.

Zhang Wei, Secretary‑General of Shanghai Animation and Cartoon Association; Wang Hanjing, Office Director and Chairman of the Industry Trade Union of Shanghai Animation and Cartoon Association; Zhang Haiwei, Founder of CHINGMU; Zu Houchao, Co‑founder of CHINGMU; Shi Kesheng, Vice‑President of Shanghai Film Art Academy; Wang Zhiwen, Secretary‑General of the Digital‑Media‑Art Steering Committee under Shanghai Vocational‑Education Association; Deng Xin, General Manager of Shanghai Jinglang Media Culture Co., Ltd.; Zhu Jiming, CTO of Time‑Coordinate Film‑Technology Co., Ltd.; Xiang Man, Person‑in‑Charge of the Virtual‑Digital‑Human Laboratory at Shanghai Film Art Academy and Deputy Secretary‑General of the Animation‑Education Committee of Shanghai Animation and Cartoon Association; Jin Xin, Motion‑Capture Director of Jiangsu Original‑Force Digital Technology Co., Ltd., attended the conference.

Zu Houchao, Co‑founder of CHINGMU; Xiang Man, Person‑in‑Charge of the Virtual‑Digital‑Human Laboratory at Shanghai Film Art Academy; Deng Xin, General Manager of Shanghai Jinglang Media Culture Co., Ltd., delivered keynote speeches respectively. Based on their respective professional fields, they analyzed hot‑button industrial topics from unique perspectives.

Zu Houchao — Innovation in Optical Motion‑Capture Applications for the Digital‑Entertainment Sector

Xiang Man — Practice and Innovation of Virtual‑Digital‑Human Technology in Animation Teaching

Deng Xin — Practical Application of Motion‑Capture Technology in Film‑Animation Production

Jin Xin, Motion‑Capture Director of Jiangsu Original‑Force Digital Technology Co., Ltd., and Zhu Jiming, CTO of Time‑Coordinate Film‑Technology Co., Ltd., shared industrial cases. They dissected outstanding industry projects and comprehensively illustrated the current applications, opportunities, challenges and future outlook of motion‑capture technology.

Jin Xin — Sharing on Optical Motion‑Capture Technology for Animation Production

Zhu Jiming — Exploration of Virtual‑Production Workflows in Small‑Scale Shooting Venues

Under the guidance of on‑site staff, guests were then divided into groups to visit CHINGMU’s two professional motion‑capture studios and watched live motion‑capture demonstrations. The hands‑on experience helped visitors gain deeper and intuitive insights into CHINGMU’s optical motion‑capture technology.

Following the studio tour, CHINGMU Motion‑Capture Technology & Virtual‑Digital‑Human Application University‑Enterprise Exchange Conference came to a successful close! This event built a face‑to‑face communication platform for motion‑capture enterprises and universities, laying a solid foundation for the future integration of motion‑capture technology into teaching activities, promoting the long‑term sound development of the industry, and jointly supporting the construction of a Digital‑China and a powerful education‑oriented nation.