Guided by Xinhua News Agency and China Media Group, and hosted by the Publicity Department of CPC Shandong Provincial Committee and Qingdao Municipal People’s Government, the 2023 Digital Cultural Application Products Trade Conference is scheduled to take place in Qingdao from April 6 to 9, aiming to build a leading national exhibition and trading event for the digital cultural industry.

To thoroughly implement the guiding principles from the 20th National Congress of the Communist Party of China and General Secretary Xi Jinping’s important discourse on publicity and ideological work, advance the national cultural digitalization strategy, drive high-quality development of Shandong’s cultural industry, and build a highland for the digital cultural sector, the Publicity Department of CPC Shandong Provincial Committee will host the 2023 Digital Cultural Application Products Trade Conference in Qingdao West Coast New Area in April 2023.

As a key innovative session running throughout the event, the Digital Cultural Application Products Release Hall, initiated by the organizing committee and central media outlets, will debut at the center of six exhibition halls, showcasing new products, new consumption patterns and new business models in the digital cultural field.

Zu Houchao, Co‑founder and corporate representative of CHINGMU, has been invited to deliver a keynote speech, sharing the fruitful achievements of CHINGMU’s optical motion capture system in digital cultural applications. Meanwhile, CHINGMU will set up a large-scale on-site motion capture demonstration zone, offering immersive zero-distance experience for visitors. Stay tuned!