On February 21, 2023, the grand New‑Year live‑stream event Spring Dragon Rises, Witness a Fresh New Beginning for the Dragon‑Heads‑Raising Festival kicked off on Kuaishou.

The live‑show was broadcast from the Liuyun Hall, located 245 meters high on the top of the CCTV Tower, delivering a spectacular aerial live‑stream feast for audiences both visually and intellectually. CCTV hosts, celebrity guests and Kuaishou influencers celebrated the festival together, welcoming auspicious prospects for the Year of the Rabbit at the start of the second lunar month.

Huli‑li, the Kuaishou star virtual‑avatar animated with CHINGMU’s motion‑capture system, appeared in the live‑stream as a special guest. She staged a fantastic crossover interaction with Tu Yuanyuan, the official mascot of the 2023 CCTV Spring Festival Gala. Together with CCTV hosts and celebrities, Huli‑li invited fans to enjoy rice cakes, tea pastries and paper‑cutting activities, presenting a unique festive experience that blended traditional culture with modern digital technology.

Huli‑li 3.5 million followers Kuaishou Star One of Kuaishou’s Top‑100 Streamers in 2022

Powered by CHINGMU’s self‑developed optical motion‑capture system, Huli‑li’s real‑human movements are captured by tracking cameras. Combined with cutting‑edge game‑engine technology, the digital avatar model is reconstructed and driven in real‑time, delivering lifelike and fluid animations.

The full‑stack virtual‑live solution enables Huli‑li to “step into” the real‑world 3‑D broadcast set and interact naturally with human guests, breaking the boundary between virtual and reality. The solution also supports prop interaction and avatar costume switching, unlocking innovative marketing scenarios and expanded commercial opportunities for brands.

CHINGMU boasts extensive experience in customized virtual‑digital‑human projects and is a pioneer of real‑time virtual‑idol live‑streaming in China. Our one‑stop service covers character modeling, motion driving, content production and multi‑scene interactive deployment. Moving forward, we will keep upgrading our motion‑capture systems to support more enterprises with digital transformation and explore brand‑new avenues for digital marketing.