The Kuaishou idol "Huli Li" made an appearance in the live broadcast on CCTV.

    Applications: Motion Capture, CCTV Live Broadcast, Digital Humans, Metaverse, AIGC, Virtual Idols, Virtual Idol Groups.

On February 21st, the live broadcast event of the Dragon Head-raising Festival on Kuaishou for the grand opening show of CCTV in 2023, with the hashtag #SpringDragonRaisingItsHead Overlooking the World for a Beautiful New Beginning#, kicked off in a grand manner!

On the day of the event, the highest point of the Central Television Tower, the Flowing Cloud Hall at 245 meters, was unlocked, presenting an "aerial live show" that brought a double feast of visual and mental enjoyment to the audience. CCTV hosts, star guests, and Kuaishou influencers celebrated the festival together in a lively atmosphere, welcoming a good omen for the Year of the Rabbit at the beginning of the second lunar month.

The Kuaishou star "Huli Li", created using the motion capture system of Qingtong, made an appearance as a guest in the live broadcast room. It had a dreamy collaboration with Tu Yuanyuan, the mascot of the 2023 CCTV Spring Festival Gala. Together with CCTV hosts and star artists, it invited fans to eat rice cakes, have tea fruits, and do paper-cutting, jointly presenting a unique festival experience that combines the collision and fusion of tradition and modernity.

Huli Li has utilized the self-developed optical motion capture system by Qingtong. It records the real human body movements through motion capture cameras and, combined with the currently popular engine technologies, realizes the reconstruction and virtual driving of digital models, making Huli Li's movements more vivid and smooth.

Meanwhile, the whole-process virtual live broadcast solution helps Huli Li "enter" the real three-dimensional world, integrate into the live broadcast scene, interact with real guests, and break the boundaries between the virtual and the real. In addition, it can also add prop interactions, support costume changes, unlock new marketing scenarios for brands, and create more business possibilities!

Qingtong has rich experience in customized solutions for virtual digital humans and has pioneered the real-time live broadcast of virtual idols in China, covering the whole process of digital human modeling, driving, content production, and multi-scenario interaction. In the future, we will continue to develop better motion capture systems to help more users achieve digital transformation and explore new tracks in digital marketing.