On March 29, the inaugural China Great Creativity: Critical Arts and Digital Content Innovation Seminar was successfully held at Changsha University of Science & Technology.During the seminar, the 19th China Great Creativity—CHINGMU "Digital Dreamweaving" Special Competition, organized by the China Great Creativity & National Digital Art Design Competition Committee and hosted by CHINGMU, was officially launched!As a benchmark academic competition for Chinese universities certified by the Ministry of Education, the event gathered nearly a hundred top scholars, industry leaders, and corporate representatives from the fields of design, animation, and digital media across the nation. Attendees explored innovative approaches in critical arts and digital content development, jointly embarking on a new journey for the "Digital Dreamweaving" competition!
Distinguished Leaders and Guests in Attendance:
Hu Yongle, Member of the Party Committee and Vice President of Changsha University of Science & Technology
Huang Xinyuan, Secretary-General of the Animation & Digital Media Education Sub-committee under the Ministry of Education; Party Secretary of the School of Animation & Digital Arts, Communication University of China
Wang Jian, Dean of the School of Design & Arts and the Modern Media Creative Industry Institute, Professor, Changsha University of Science & Technology
Fan Shengxi, Secretary-General of the National Design Graduate Education Steering Committee; Member of the Industrial Design Education Sub-committee under the Ministry of Education; Tenured Professor, College of Design & Innovation, Tongji University
Xi Tao, Standing Council Member of the Design Education Branch, China Association of Higher Education; Vice Chair of the Design Education Branch, China Industrial Design Association; Tenured Professor, School of Media & Communication, Shanghai Jiao Tong University
Wang Xiaosong, Member of the National Design Graduate Education Steering Committee; Professor, School of Art & Archaeology, Zhejiang University; Deputy Director of the Zhejiang University Laboratory for Art & Archaeological Image Data (a MOE Key Laboratory of Philosophy & Social Sciences); Director of the Institute of Contemporary Art & Design, Zhejiang University; Curator of the China Pavilion at the 60th Venice Biennale
Zhou Yue, Member of the Animation & Digital Media Education Sub-committee under the Ministry of Education; Director of the Center for Humanities & Arts, Professor and Deputy Dean of the School of Arts, Nanjing University of Information Science & Technology
Huang Xiangdong, Member of the Animation & Digital Media Education Sub-committee under the Ministry of Education; Second-Level Professor, Xi’an Academy of Fine Arts
Feng Xinqun, Member of the National Design Graduate Education Steering Committee; Member of the Design Discipline Education Sub-committee under the Ministry of Education; Professor and Discipline Leader, College of Fashion & Design, Donghua University; Member of the University Academic Committee and Degree Committee
Wei Jie, Member of the National Design Graduate Education Steering Committee; Dean and Professor, School of Design, Jiangnan University
Chen Zanwei, Member of the Animation & Digital Media Education Sub-committee under the Ministry of Education; Discipline Leader of Animation, Professor, Guangzhou Academy of Fine Arts
Xie Qingfeng, Pioneer of Digital Art in China; Founder of China Great Creativity Competition and Secretary-General of its Organizing Committee
Zhang Haiwei, Deputy Director of the Culture & Art Technology Committee, China Art Vocational Education Society; Chairman of CHINGMU
Xu Hang, General Manager of the Education Division, CHINGMU
Industry experts, academic representatives, and corporate delegates also attended the event.
Leadership speech
Guest speaker
The 19th China Creative Excellence Awards – CHINGMU "Digital Dream-Making" Special Competition focuses on digital art and technological innovation, encouraging participants to employ cutting-edge technologies such as optical motion capture and virtual production to explore deep integration between art and technology.
At the launch ceremony, Xu Hang, General Manager of the Education Division at CHINGMU, provided a comprehensive overview of the "Digital Dream-Making" special competition, detailing its structure, judging criteria, award distribution, prize categories, and evaluation standards. He placed special emphasis on CHINGMU's "China Creative Excellence Awards National Roadshow Initiative", a campaign meticulously designed to promote the competition nationwide.Xu Hang stated that this initiative aims to not only familiarize students with the competition but also equip them with advanced digital creation tools, empowering them to excel and showcase their brilliance in the realm of digital creativity.
Xu Hang General Manager of the Education Division CHINGMU Technology Co., Ltd.
During the roundtable discussion, Zhang Haiwei, Chairman of CHINGMU, engaged in an in-depth dialogue with industry experts and corporate representatives on the value of integrating artistic creation with cutting-edge technologies. The panel explored how digital creative methodologies can overcome the limitations of traditional artistic expression, enabling art to achieve greater aesthetic and societal significance.
At the Roundtable Forum
China Creative Excellence Awards (CCEA) is the nation's first digital art-focused competition that elevates the contest to philosophical dimensions, while also pioneering free copyright archiving for all submissions. The competition aligns with China's digital economy strategic planning, facilitates the transformation of original intellectual property in higher education institutions, and identifies elite talents and outstanding works in China's creative sector.
This year's CHINGMU "Digital Dream-Making" Special Competition targets vocational college students, undergraduates, and postgraduates across China, focusing on three key areas: 3D animated shorts, virtual production, and digital avatar performance shows. Beyond substantial awards, the competition provides complimentary copyright archiving services, ensuring both the stimulation of creative potential and full protection of participants' intellectual achievements.
The 19th CCEA - CHINGMU "Digital Dream-Making" Special Competition is now in full swing! The National Roadshow Initiative has already launched in Shanghai, Shaanxi, Jiangsu, and Hebei, with upcoming sessions in Sichuan, Chongqing, Yunnan, Guizhou, Gansu, Shanxi, and 20+ other provinces. We warmly invite faculty and students nationwide to participate. Let's jointly leverage digital technology as an innovation driver—cultivating top-tier digital talents while propelling China's digital creative industry to new heights!