Nike Digital Human

Nike's digital avatars embody and express the brand's ethos and values in the virtual world, refreshing Nike's image among fans, enhancing fan loyalty and attention to the brand, while reducing marketing costs and bolstering the brand's innovative power and competitive strength in the marketplace.

In the parts of the Nike brand promotion video in which digital humans appear, CHINGMU uses their self-developed MC series motion capture camera to capture and record in real time the tiny variations in humans' movements, finger gestures, facial expressions, etc., combining this with popular engine technology to achieve the reconstruction and virtual driving of digital models. The system shines in handling complex actions in multi-person scenarios, ensuring that the multiple digital humans playing ball, dribbling, shooting, dancing, spinning, and performing other actions in the promotional video appear astoundingly realistic and fluid. It also guarantees that no embarrassing situations arise from model interference when multiple digital humans make contact or collide during movement.

△ Three digital avatars playing basketball in a Nike brand promotional video

△Video clip of a digital human playing basketball in a Nike brand promotional video