Xiaopeng Automotive Digital Human

Xpeng Motors, in selecting virtual digital humans as the new brand ambassadors, aims to allure the emerging millennial cohort, now the primary consumer demographic, with the assistance of CHINGMU's MC motion capture technology. The advent of digital humans in live broadcasting, as a fresh marketing landscape, injects Xpeng Motors with renewed youthful vigor. Through motion capture technology, the interactivity between virtual characters, real individuals, and virtual spaces is actualized, enhancing the ambience of immersion.

Chingmu VisionMC series optical action Capture system use cases